diff --git a/CHANGELOG.md b/CHANGELOG.md
index 9c0a0f4..c6bb179 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -16,6 +16,8 @@
 ### Added
 
 * environment variable substitution in config files ([#96][96]).
+* Log output now respects the [`NO_COLOR`](http://no-color.org/)
+  environment variable.
 
 [96]: https://codeberg.org/dnkl/yambar/issues/96
 
diff --git a/log.c b/log.c
index 7ba4193..ba4ebd9 100644
--- a/log.c
+++ b/log.c
@@ -39,9 +39,15 @@ log_init(enum log_colorize _colorize, bool _do_syslog, enum log_facility syslog_
         [LOG_FACILITY_DAEMON] = LOG_DAEMON,
     };
 
-    colorize = _colorize == LOG_COLORIZE_NEVER    ? false
-               : _colorize == LOG_COLORIZE_ALWAYS ? true
-                                                  : isatty(STDERR_FILENO);
+    /* Don't use colors if NO_COLOR is defined and not empty */
+    const char *no_color_str = getenv("NO_COLOR");
+    const bool no_color = no_color_str != NULL && no_color_str[0] != '\0';
+
+    colorize = _colorize == LOG_COLORIZE_NEVER
+        ? false
+        : _colorize == LOG_COLORIZE_ALWAYS
+            ? true
+            : !no_color && isatty(STDERR_FILENO);
     do_syslog = _do_syslog;
     log_level = _log_level;